Fake it Easy

With this project, Koncern reacted to piracy phenomenon and design copying in all areas. There is a persistent effort in the western society to prevent it. However, the whole western civilization consists of symbols, patterns and inventions of other civilizations that have been copied since the Middle Ages. The whiteware is still called china in English or the whole 19th century completely took over the Arabic patterns.
We come with a concept of a collection intended for copying. We presented this collection in the very center of origin of contemporary aesthetics - Milan (Zona Tortona).

photo: Filip Šlapal
press release: download here
photographs in print quality: download here